LUXURY CONSUMER STARTUP

Bkr is a luxury glass water bottle company specializing in the sensory experience and trending colors of fashion. 

 

OVERVIEW
Bkr was looking for a Junior Graphic designer who was willing to learn, or already experienced in a large array of skills including illustration, simple animation, typography, photo retouching, video editing, web design, and the major ability of creating digital assets in a tight timeline.   

 

MY ROLE
Upon joining the company in 2022, my passion for the brand was already a huge plus, as I was able to help make business decsions for product development. I quickly learned how to create animations or gifs used in email and social media assets. I took every new project as an opportunity to push myself to merge design and animation. About one quarter in, we realized there was a huge necessity for the creation and proper execution of video assets. In response, I taught myself Adobe Premiere on the job. It has been one year since I began processing video assets and there has been a huge improvement in our advertising. I have designed and rolled out landing pages integrated in the company's ecommerce website for special launches or big campaigns. I even participated as an assistant and makeup artist during the Holiday 2023 campaign photo shoot. 

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BRAND EXPERIENCE
I have designed 2 sticker sheets, made 3 limited edition designs to be printed and sold, shot and retouched an entire campaign from start to finish, created a year's worth of video ad content, picked up many new skills and have grown so much in just one year. I am so proud of how much I have been able to contribute.