Immortal Beauty is an edgy, but eco-conscious cosmetic brand with a dark aesthetic. The brand's audience is anyone who is just starting to wear makeup to middle-aged people who are fierce collectors and love sporting bold makeup looks. The logo was created by hand with a calligraphy nib, and later scanned and vectorized. The model in the photos is myself, the photography was art directed by myself, the makeup on the model was done by myself, and the clothing and props styling was also done by myself. One of the crowns was 3D printed, and the other was made by hand out of craft foam. The black foam crown was drafted, tested, and built by myself as well.