Step one: creating the logo. 

Brush pens and nibs were used in drafting several versions of the logo. Many pages were filled with practice pieces until finally, I chose one to work with, as is. It is later rendered using Adobe Illustrator. I think hand lettering elevates a brand giving a personal touch, but also communicates something that fonts cannot do. In this case, swiftness is what we are trying to get across to the viewer with this logo.

Step two: developing a brand and its packaging. 

I chose to borrow Milk Makeup's HydroGrip Primer component for the base of my packaging. I imagined it in matte black with a shiny holographic logo, and colored text to communicate the difference of the scents. I put it together using my printer, Epson premium presentation matte paper, and my Cricut cutter to cut out the logo for each scent variation.

Step three: the photoshoot.

Because this project was done in under 5 weeks, I had to have everything prepared by week 3 to be able to plan a photo shoot at my old college campus. I was able to use the studios to prepare my packaging, slice up my fruit, and photograph my work in the best setting possible. I styled my pieces as best as I could, and the rest of the magic was editing the photos and creating assets.